Co-found and President of the Capital Markets group, Stephen Stein, started off 2024 with a 2 Minutes on the power of the word “no.” To really drive home the point, there was a video montage of famous movie clips screaming “no.” Afterwards, a podcast by Rob Dyrdek was used to emphasize the importance of the word and how it can make you successful. Saying no is valuable because it means you value and manage your time well. To finish off, Steve talks about differentiating between probable and improbable deals and clients. By not spending time on improbable deals, advisors can say yes to more probable deals and get more deals closed.