Paul Davidovac, one of Tauro’s distinguished Capital Advisors, dissects Daniel H. Pink’s novel “A Whole New Mind”, and explains how information saturation has influenced the commercial real estate industry especially during the last ten years. “Buyer beware” has now evolved to “seller beware” as the buyer has now become so overwhelmed with information. Capital Advisors must take this opportunity to practice empathy and perspective when working with their clients. The novel included a case study about a gas station sale in which focus groups on thoughts and feelings outperformed focus groups based on collecting data and the settlement between the buyer and the seller.
