Associate Director, Cameron Lee, decided to give his presentation on an essential job function in Commercial Real Estate, that not many in the industry care to do: cold-calling. With cold-calling comes some unpleasant interactions. In this industry, Summer can be more challenging for cold-calling than any other season with a lot of potential clients out on holiday. To try and get people more on board with cold-calling, Cameron introduced a book he’s been reading that’s helping him look at cold-calling in a new light. Real Estate is a numbers game and to make a deal, you have to be adding to your pipeline consistently.