2 Minutes – Cold-Calling

Cameron Lee Tauro Capital Advisors Associate Director

Associate Director, Cameron Lee, decided to give his presentation on an essential job function in Commercial Real Estate, that not many in the industry care to do: cold-calling. With cold-calling comes some unpleasant interactions. In this industry, Summer can be more challenging for cold-calling than any other season with a lot of potential clients out on holiday. To try and get people more on board with cold-calling, Cameron introduced a book he’s been reading that’s helping him look at cold-calling in a new light. Real Estate is a numbers game and to make a deal, you have to be adding to your pipeline consistently.